How to Find the 11 Value Killers Hiding in Your Business and What They're Really Costing You
Roland Frasier has bought, built, and sold over 1,000 businesses. Every one had Value Killers hiding inside it. In 90 minutes, he’ll help you find yours: score your business in real time, identify the 3 dragging you down the most, and leave knowing exactly what to fix first.
Most founders have no idea what their business is actually worth. The ones who find out usually don't like the answer.
If you’ve ever thought…
“I know something’s dragging us down, but I can’t put my finger on what it is.”
“I’ve been ‘getting ready to sell someday’ for years. I’m not actually any closer.”
“If I stepped away for a month, I honestly don’t know if the business would survive.”
“We’re doing $5M, $8M, $12M… but it doesn’t feel like it. I’m still in the middle of everything.”
…this workshop will give you something most founders never get.
Not a vague pep talk about “working ON the business.” Not another framework you’ll implement someday. Not a consultant who charges $50K to tell you what you already suspect.
A real, scored diagnostic that shows you exactly where your business is leaking value, which problems are costing you the most, and what to fix first.
The Problem Isn't Your Business. It's That You Can't See What a Buyer Sees.
Most founders we work with aren’t short on revenue.
They have a solid product. A decent team. Customers who keep coming back. A calendar full of things only they can do.
What they don’t have is any way to see what their business looks like from the outside.
So every year, the same thing happens.
You keep growing, but the business doesn’t get easier. Decisions still route through you. Key people leave and everything wobbles. Your revenue goes up but your freedom doesn’t.
And somewhere in the back of your mind, you wonder: if someone actually looked under the hood, what would they find?
That’s not a business problem.
That’s a Value Killer problem.
And every Value Killer has a fix, once you can see it.
What If You Could See Your Business the Way a Buyer Does?
Not a 200-page due diligence report.
Not an M&A advisor who charges six figures to tell you you’re not ready.
One score.
An Exit-Ready Score that shows you (in 90 minutes) exactly where your business is strong, where it’s vulnerable, and what’s suppressing its value the most.
That’s what Roland Frasier is going to help you build in this workshop, live.
Here’s what founders say after they see their score:
“We were stuck at $3M for 25 years. Same team, same industry. After we installed the right systems and eliminated the Value Killers, we hit $7M in year one and we’re booking $14M this year. I’m now building a second business because I’m not trapped in the first one anymore.”
“I just sold my company. My mortgage is paid off, my wife gets to retire and we are set. From day one I am going to be implementing everything I learned here. To say I am pretty stoked is an understatement.”
“My husband and I are taking the entire month of August off, and I woke up this morning to realize I am obsolete… my business doesn’t need me anymore. It was what I was working towards but it came as a shock.”
Meet Your Presenter
The Scalable Company
Roland has personally bought, built, scaled, or sold over 1,000 businesses across 80+ industries. He’s a principal in multiple private equity and venture funds, has structured transactions from $1M to $100M+, and is the author of The 5 Evolutions of an Entrepreneur.
He doesn’t teach exit strategy from a textbook. He teaches it from the buyer’s side of the table, because that’s where he sits.
Roland created the Exit-Ready Score, the 11 Value Killers framework, and the Rule of 100 specifically for founders in the $2M to $20M range who know their business could be worth more but can’t see what’s holding it back.
This is the same diagnostic lens he uses when evaluating a company for acquisition. In this workshop, he turns it on yours.
The Scalable Company
What You'll Walk Away With
This isn’t theory.
This isn’t a keynote you’ll forget by Monday.
This is a live diagnostic.
By the end of the workshop, you’ll have a scored, personalized assessment of your business, built in real time with Roland Frasier guiding the room.
Not a generic template you have to figure out later.
Not a framework without a finish line.
A real score, with real numbers, and a clear picture of what to fix first.
Something you can put in front of your leadership team on Monday morning and say, “Here’s where we start.”
Here’s what we’ll cover:
The 11 Value Killers
The specific problems that silently suppress your growth, your margins, and what your business is actually worth. Roland breaks down each one using real deal examples, so you can see exactly which ones are hiding in your business right now.
The Five Evolutions Framework
Every founder operates from one of five stages: Doing, Delegating, Designing, Directing, or Deploying. Most are stuck between stage two and three. You’ll identify which Evolution you’re leading from today, and what has to shift to reach the next one.
The Exit-Ready Matrix
Score your business across three dimensions: Structural Readiness (can it run without you?), Performance Readiness (is the revenue predictable and the margin defensible?), and Strategic Readiness (does it have a moat?). You’ll see your heatmap in red, yellow, and green.
Your Top 3 Value Killers (Ranked)
You won’t just learn about all 11. You’ll identify the 3 that are costing you the most right now, ranked by impact. For each one, you’ll see the specific founder dependency it creates and the first step to remove yourself from it. This is what you take into your next leadership meeting.
The Rule of 100 Score
The scoring system that tells you (on a 0-100 scale) how attractive your business is to a buyer today. Revenue growth, retention, EBITDA margin, operational maturity. You’ll know your number before you leave.
Why This Workshop (And Not a Consultant or Course)?
Because you’ve been meaning to figure this out for years.
You know something’s off. You’ve felt the ceiling. Maybe you’ve even talked to an advisor or two.
But nothing happened. The advisor was too expensive. The course was too long. The framework was too abstract. And you got pulled back into the next fire before anything changed.
This workshop eliminates the friction that killed those attempts.
You show up. You score. You leave knowing what to fix.
No six-month consulting engagement.
No M&A advisor who charges a fortune to tell you what you already suspect.
No course you’ll finish someday when things slow down.
90 minutes. Done.
Workshop Details
Format: Live on Zoom (90 minutes)
Date: Thursday, April 23rd, 2026
11:00am PT (Los Angeles)
1:00pm CT (Dallas / Chicago)
2:00pm ET (New York)
7:00pm BST (London)
The Investment
The workshop (and all tools) is
$100 USD
You’ll also get lifetime access to the replay, so you can revisit and rescore any time your business changes or your priorities shift.
The Bonuses
The Exit Ready Score Assessment™
Your score doesn’t expire. Retake the full Exit-Ready Score assessment on your own, any time. Track your progress quarterly as you eliminate Value Killers and watch your number move. Most founders see their score shift within the first 90 days.
01
The Exit Gap™ Calculator
See your realistic exit valuation today, and the specific moves that could dramatically increase it. Plug in your numbers and see exactly what’s on the table, and what you’re leaving on it.
02
The Leverage Scorecard™
Roland Frasier’s 3-minute diagnostic that shows how much of your business is powered by Other People’s Money, Resources, and Time, and where you’re leaving enterprise value behind. A different lens on the same question: how valuable is this business without you?
03
The Five Evolutions Self-Assessment™
Identify which of the Five Evolutions you’re actually operating from today, not where you think you are, but where your calendar, your decisions, and your team’s dependency on you say you are. Includes the specific identity shifts required to reach the next stage.
04
Lifetime Replay Access
Revisit the workshop any time you need to rescore, recalibrate, or onboard a new leader to your exit-readiness strategy. Permanent access to all training and resources.
05
This Works Because Exit-Readiness Is a System
You don’t have a revenue problem.
You have a visibility problem.
Most founders know something is holding their business back. They feel the weight of being the person everything depends on. They suspect that what they’ve built, for all its success, might not be worth what they think it is.
The Exit-Ready Score doesn’t ask you to work harder.
It shows you, clearly and specifically, where value is leaking, what’s causing it, and what to fix first, so you can stop guessing and start building a business that’s worth what you’ve put into it.
When that clarity is in place, something shifts.
Not just for you. For everyone around you.
As Ryan Deiss, CEO of The Scalable Company, puts it:
“The more valuable you are to your business, the less valuable your business is. That’s not a criticism. It’s a diagnosis. And it’s the first thing we help every founder fix.”
That’s what you’re building in this workshop.
Not just a score. A clear-eyed view of where you stand, and what to do about it.
Who This Is For
This workshop is designed for founders and CEOs running $2M–$20M companies who are:
- Tired of being the one everything depends on in a business they built to give them freedom
- Suspicious that their business is worth less than they think (and want to know for sure)
- Done waiting for "someday" to figure out what a buyer, investor, or partner would actually see
- Ready for a real diagnostic with real numbers, not another motivational framework
If you want theory, this isn’t it.
If you want your score, join us.
Register Now
Most founders are running a business they built from nothing, wondering what it’s actually worth and what’s keeping it from being worth more. In 90 minutes, you’ll have the answer to both.
P.S. The score isn’t the destination. It’s the starting line. But most founders never get one. They stay in the dark, running harder every year, wondering why the business grows but their freedom doesn’t. 90 minutes from now, that can be behind you.
P.P.S. Heath Aldrich exited his business last year. The first thing he did? Bought his dad a Corvette. His dad had been laid off twice, started him on computers as a kid, and always dreamed of a Vette but retired modestly. Heath said: “This was worth 20 years of work. Honoring my dad like this was a top 5 day in my life.” That’s what’s on the other side of exit-readiness. Not just a number. A life.
Cheers,
Roland Frasier
Frequently Asked Questions
What if I can’t attend live?
Lifetime replay access is included.
I’m not planning to sell, is this still for me?
Absolutely. Most attendees aren’t. They want to stop being the person everything depends on. The Value Killers are the same whether you sell or stay.
Is there a replay?
Yes, all purchasers get lifetime access to the replay and all tools.
What if I’m under $2M?
The frameworks still work, but they’re optimized for businesses with a team and operational complexity. If you’re under $2M, you’ll still get value but some modules may not fully apply yet.
What’s the Exit-Ready Score?
A scored diagnostic across three dimensions (Structural, Performance, and Strategic Readiness) that shows where your business is strong, where it’s vulnerable, and what’s suppressing its value the most.
