LIVE Workshop:
There are only four marketing playbooks that actually work. You're probably running the wrong one.
Would you spend $100 to finally know which marketing strategy actually fits your business… and walk out with a one-page plan showing which channels, offers, and marketing spend to prioritize?
LIVE Workshop:
There are only four marketing playbooks that actually work. You're probably running the wrong one.
Would you spend $100 to finally know which marketing strategy actually fits your business… and walk out with a one-page plan showing which channels, offers, and marketing spend to prioritize?
Sound familiar?
“I’m spending more on marketing than ever… and I genuinely can’t tell you if it’s working.
Every agency pitch sounds plausible…
Every guru says something different…
Every new tactic feels like the thing…
Every competitor seems to be everywhere…
…and I have no idea if they’re actually winning, or just louder than we are.
Then someone on my team asks, ‘So… what’s our marketing strategy?’
And I change the subject.
Because the honest answer is…
We don’t have a marketing strategy. We have marketing expenses.”
That’s not a hypothetical. That’s a founder who has tried things. Spent real money. Hired real people. And still can’t answer the most basic question about his own business.
The problem isn’t effort. It isn’t budget. It’s that nobody ever told him there are only four marketing playbooks that actually work… and he’s probably running the wrong one.
The Cost of Running the Wrong Playbook
Every playbook has its own most expensive mistake. Chase a broad audience with a long buying cycle playbook and you’ll burn a media budget built for a different business than yours. Run a short buying cycle playbook against customers who need six months to decide, and you’ll swear the channel doesn’t work, when the channel was never the problem. Fit was.
That’s the part that never shows up as a line item. You don’t see “wrong playbook” on an invoice. You see it as rising spend, flat results, and a slow leak in your own confidence.
Whatever the wrong playbook has already cost you this year, it’s more than $100. This workshop costs less than one hour with most consultants, and you walk out with the answer instead of another invoice.
The backstory
Here’s what I need you to know: I didn’t figure this out from a whiteboard.
I’m not a marketing consultant who studied this from the outside. I founded DigitalMarketer. I built Traffic & Conversion Summit into the largest digital marketing conference in North America. I also wrote the book on this… literally, Digital Marketing For Dummies, now in its second edition. Daymond John once said my companies “practically own the internet.” I’ve shared a stage with Richard Branson, Gary Vaynerchuk, Sara Blakely, Tim Ferriss, and Dave Ramsey.
None of that changes the math. I’m a founder and operator who’s built, taught, and rebuilt marketing systems for two decades, first at DigitalMarketer, now inside Scalable. And I still watched founders I respected burn real money running the wrong playbook, simply because nobody had ever laid out the map.
(This diagnostic is the same one we now run with every founder before they touch a single campaign.)
Here’s the real issue
Most founders don’t have a marketing problem. They have a mismatch problem.
They’re running a playbook built for someone else’s business: copied from a competitor, prescribed by an agency, or borrowed from a guru whose business looks nothing like theirs.
The result is what most founders live with every day: spending more, knowing less, and changing the subject when someone asks about the strategy.
In 90 minutes, I’ll walk you through the only diagnostic that actually matters: identifying which of the four proven marketing playbooks fits your specific business… and build your one-page blueprint to run it.
Here’s How We’ll Fix It
PART 1: FIND YOUR PLAYBOOK
The 10-Question Diagnostic: Ten questions. Two axes: how broad your audience is, how long your buying cycle runs. By question seven, you’ll know which one you are. By question ten, it’s unambiguous.
The Reveal: I’ll walk through all four playbooks, not as a lecture… as a reveal. For each one: how you win, which channels actually work, which offers convert, what the right media mix looks like, and the single most expensive mistake businesses in that quadrant make.
PART 2: BUILD YOUR BLUEPRINT
The Audit: You’ll audit your current marketing against your playbook. What you’re doing that fits. What doesn’t. Where the mismatch is costing you money right now. This is where the expensive mistakes stop being theoretical and start being visible.
The Blueprint: You’ll complete your One-Page Marketing Blueprint™, live, in the room. Three things to stop immediately. One thing to double down on. And discover the single highest-leverage move for your specific playbook in the next 30 days.
Logistics
LIVE, hands-on working session. Not a masterclass, not a highlight reel. You’re building your actual blueprint in real time, against your actual business.
Here’s when we’re on:
Date: Wednesday, August 19th, 2026
Los Angeles (PDT): 11:00 AM
Dallas / Chicago (CDT): 1:00 PM
New York (EDT): 2:00 PM
London (BST): 7:00 PM
Length: 90 minutes
Presenter: Ryan Deiss
Can’t make it live? Lifetime replay access is included. But the live session… building your blueprint in real time, against your actual business… is where the work happens.
Your Investment: $100 USD
Here’s What We’ll Cover
- Why “which channel should I use” is the wrong question, and what the right one actually is.
- The two axes that determine your playbook: audience breadth and buying cycle length.
- The 4-question diagnostic that tells you, unambiguously, which of the four playbooks you’re actually running.
- All four playbooks, broken down: how you win, which channels work, which offers convert, and the media mix that fits.
- The single most expensive mistake founders make in each of the four quadrants (and how to know if you’re making yours right now).
- Why your current marketing can be accurate and still be completely mismatched to your business.
- How to audit your existing channels against your playbook in minutes, not months.
- The difference between a tactic that’s wrong for you and a tactic that’s just wrong.
- What to borrow from other playbooks, and what to never touch, no matter how well it worked for someone else.
- How to build your One-Page Marketing Blueprint™: three things to stop, one to double down on, and the single highest-leverage move for the next 30 days.
The Bonuses
When you register, you also get The 4 Playbooks Toolkit:
BONUS #1
The 4 Playbooks Reference Guide™
The complete breakdown of all four playbooks. How to win, best channels, offers that work, media mix, and the most expensive mistake businesses in each quadrant make. The one page founders keep on their desk every time they make a marketing decision.
BONUS #2
The 4-Question Playbook Diagnostic™
The exact diagnostic from the workshop. Run it on any business in 5 minutes and know which playbook fits. Invaluable when you launch a new product, enter a new market, or hire an agency and need to know if their approach is right for you.
BONUS #3
The Marketing Audit Scorecard™
A channel by channel audit of your current marketing against your playbook, showing exactly where you’re aligned, where you’re mismatched, and what each mismatch is likely costing you.
BONUS #4
The Cross-Playbook Cheat Sheet™
Which tactics to borrow from other playbooks, and which to never touch. Organized by your specific playbook type, with warning signs that you’re about to run the wrong one.
BONUS #5
The One-Page Marketing Blueprint Template™
The exact template used in the workshop. Pre-formatted, pre-structured, ready to complete.
BONUS #6
Lifetime Replay Access
Come back any time your business model shifts, you enter a new market, or you want to re-run the diagnostic with fresh eyes.
BONUS #7
The Business Triage Call™
You just spent 90 minutes finding your playbook. Now let’s talk about what’s actually stopping you from running it.
After the workshop, you’ll get on a 1:1 Zoom call with one of our advisors, a 30-minute conversation built entirely around your business.
In 30 minutes, you’ll know:
- Why your business keeps running the wrong playbook, and what to actually call the problem
- Where you sit against the benchmark that separates founders who scale past this ceiling from the ones who stay stuck on it
- Where to focus first so your blueprint doesn’t just sit in a notebook
One workshop gives you the playbook. A system that keeps you running the right one, in the right season, without the guesswork… that’s a different conversation entirely.
Don’t Come If…
- You haven’t spent real money on marketing yet. The diagnostic needs an actual channel mix to audit against. Save your $100 until you have one.
- You’re looking for someone to hand you a done for you campaign instead of a framework you’ll run yourself.
- You’re not willing to look honestly at what you’re currently doing. Rough answers are fine. Avoidance isn’t.
- You’re already completely certain your current strategy is right and you’re just here to have that confirmed.
This is for founders who are actually spending on marketing and actually want to know if it’s working, not for anyone looking for a shortcut around the diagnostic itself.
You’ve worked too hard to keep guessing at a strategy you can’t even say out loud. There are only four playbooks that actually work. This workshop tells you which one is yours, and hands you the blueprint to run it.
About the Presenter
RYAN DEISS
Founder & CEO, The Scalable Company
Ryan is a serial entrepreneur and investor, and a founding partner at Scalable Equity, LLC, which builds and acquires B2B media and software companies. The diagnostic in this workshop is the same one his team runs with every founder before they touch a single campaign, built because he got tired of watching good founders run the wrong playbook.
(Most important: Ryan is a husband to Emily, to whom he gives all the credit, and a proud father of four.)
Now he’s walking you through exactly how to find yours.