Seeing a plateau in your business?
If you scale, you’ll sacrifice your profits. If you don’t scale, you’ll lose progress.
It feels like a lose-lose situation. As the captain in charge of deciding which of these scenarios has just enough pros to be considered better than the other—there’s a lot of pressure. No matter which you choose it seems like it’s going to come at a cost.
As accidental entrepreneurs, we know exactly how you feel.
We’re the type of entrepreneurs who fell into business building. We didn’t start our businesses with a step-by-step plan or tried-and-true processes. Heck, we wrote the infamous Customer Value Journey on a napkin.
This meant we weren’t prepared for the plateau. We didn’t know it was coming and it took us far too long to realize it was even there. We thought it was this, that, and the other thing before we realized why we were struggling to scale.
It was our business’s operating system.
It was off—really off.
Your Business Operating System Isn’t Scalable
In the Scalable Business Report on Why Companies Plateau and How to Scale Without Sacrificing Profit (you can get it for free here!), we explain that every business has an operating system.
Even if you didn’t purposely build it.
Remember when you hit that growth spurt and hyper-focused on lead generation and customer acquisition? That led directly to how your business runs (a.k.a your business’s operating system). Your operating system is the reason you’re making money. It’s also the reason you’ve plateaued.
During growth, a lot can happen:
- You can lose sight of your vision
- Your strategy gets messy
- You hire too fast
- Your internal communication goes silent
- Your SOPs go out the window
- You don’t build a Predictable Selling System
All of this adds up and it unconsciously creates your business’s operating system.
This only happens without your knowledge if you’re not paying attention to it. If your business is busy and you’re just trying to fulfill your promises to your customers…you don’t have time to make sure your team understands the long-term vision, to keep track of the necessary data for your strategy, to find the right people, etc.
You have time to fulfill orders—and nothing else.
One day you wake up plateaued because of the business operating system you never wanted.
How to Make Your Business Scalable
At Scalable, it’s our job to remind you not to confuse scaling with growth.
Growth is cool. It’s what turns accidental entrepreneurs into profitable business owners. But, scale is what you’re really after. Scale is what turns that profitable business into a 7, 8, or 9 figure business. This looks great in your bank account but it also feels great.
Knowing your business has the scalability that creates a safety net of incoming profit through a Predictable Selling System is what you aimed for when you fell into entrepreneurship.
You didn’t aim for:
- “If our launch doesn’t go well, we’re going to have to cut back on expenses.”
- “Our revenue looks like the Dogecoin graph.”
- “We’ve been stuck under the million-dollar mark for over a year.”
You probably wanted something a little more predictable. As unpredictable as entrepreneurship can seem at times, we’ve figured out that it’s actually incredibly predictable.
Each business goes through these phases:
Traction: “Hey, I think this is going to work!”
Momentum: “Holy crap, it’s actually working!!”
Moment of Inflection: “There’s one huge decision I have to make and it will impact the future of my business. Please save me.”
These are the first 3 stages of The Scalable Lifecycle (you can see the rest for free here).
Somewhere along the way, your business’s operating system has plateaued you and kept you from getting to the next stage.
This means there’s only one place to look to figure out how you can get out of this plateau. Exactly where you have been avoiding.
How does your business operate daily and where are the bottlenecks?
You can’t make your business scalable with bottlenecks. You can grow, but you can’t scale.
How to Find the Bottlenecks in Your Business
We don’t want to say it and we feel bad saying it…but your business has bottlenecks. (Why does this feel like the equivalent of calling someone’s baby ugly?!).
If you didn’t have bottlenecks, you wouldn’t be plateaued. You would have read the title of this article and thought, “I don’t get it.” As accidental entrepreneurs, we’re just like you. We weren’t given all the business secrets of the world through incredible connections and we seriously wrote our marketing strategy on a napkin.
It was obvious that our business had bottlenecks. Some of these took us years to figure out, but now that we’ve nailed down what they are—we get to share them with our Scalable community.
Here are 3 bottlenecks plateauing your business:
- Plans are loosely defined and rarely followed
- You’re constantly “putting out fires” while ignoring what’s important
- Team members need to be told what to do constantly
Inside our Scalable Business Report on Why Companies Plateau and How to Scale Without Sacrificing Profit, we cover 3 more bottlenecks that we consistently see in businesses that can’t figure out how to scale.
If you’re like us, you have more than one bottleneck. You have a few and they’re the reason for your questionable business operating system. It’s like you’re driving a remote-controlled kid’s toy car when you really want to be driving a Tesla Roadster.
You can’t turn that toy car into a Roadster by crossing your fingers and wishing really hard. You have to figure out the step-by-step plan that takes you from toy car to Roadster.
And that’s exactly what we have for you.
Your business doesn’t have to stay in its current operating system. It’s time to hit “update.”
Use the Scalable Flywheel, The Scalable Lifecycle, and The Scalable Impact Framework to get out of your plateau, past your bottlenecks, and into the scaling phase of your business.
Get free access to the Scalable Business Report with the Scalable Flywheel, The Scalable Lifecycle, The Scalable Impact Framework, and the 6 bottlenecks in businesses to create maximum impact in your business.
Don’t live on that plateau forever.